Archive | February, 2007

Are we limited – or empowered – by our experience?

Tonight I chatted in a Hoxton pub – yes, I am *that* trendy – with another copywriter. The guy is running as a self-employed operation and has very strong feelings about what writing ‘is’. No compromises. Be true to yourself. If people don’t like it, then move on. Part of me admires this. When I started […]

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Write! Now!

Over at Copy Ideas, Robert Stover mentions the wonderful Douglas Adams quote about loving the whooshing sounds deadlines make as they go by. Adams was known for being so late with episode drafts that it was not unknown for actors to be recording the first half while the second half was still being written. Fortunately […]

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I Want Media – so give it to me!

In my Blog PR feed, this comes through from Jeremy Pepper who makes the great point that we can be over-reliant on technology to do our PR for us, when instead of high-tech we should be high-touch. And, despite me being a bit of a geek who would rather sit in a broom cupboard with […]

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When the brand just doesn’t add up

I recently had my attention drawn to a rebrand of a smallish City-based financial IT company. It has expanded quite quickly over the past few years and has undergone some radical reorganisation and so – probably rightly – decided the time had come for a fresh lick of paint on the brand to make these […]

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PR can only be about truth

Lionel Zetter today writes about the “disappointing” result of the vote at the PR Week debate over whether PRs have a duty to tell the truth. The ‘truth’ motion was defeated by 138 votes to 124. The vote surprises me. Far from the romantic vision of PR practitioners being compulsive spinners playing fast and loose […]

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When specialists just aren’t… special

So, in my Google Reader there appears what initially looks like an interesting tome on blogging. But there’s something not quite right with the header – “It’s now becoming evident that blogging is undergoing a radical rethink. Buy why?” ‘Buy why?’ Did he say ‘Buy why?’ Anyway, on with the link. There’s a beautiful picture […]

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